Built From the Runway Up
SP Models Runway was founded in 2003 by Hugo Qadri with one belief: the right faces, in the right show, at the right moment, move audiences and sell products. What began with runway models and fashion shows is now part of SP Models Group, with projects delivered across every state in Malaysia.
Today, SP Models Runway brings runway production and commercial casting together under one name. Designers, malls, hotels, agencies and multinational brands trust us to deliver models, choreography and staging that look effortless on show day, because every detail was handled long before it.
“To be the most trusted name in runway production and model management in Malaysia and across Asia.”
Models and talent chosen to carry your brand with style, discipline and presence.
Runway shows and launches designed to leave a lasting impression and lift brand presence.
We work closely with you from concept to curtain, so the result matches your goals.
International production standards, backed by 20+ years of knowing the Malaysian market.
One Agency. Every Face. Every Stage.
Six Reasons Brands Return to SP Models Runway
Curated Talent
Every model is selected for professionalism, presence and fit with your brand. Hand-picked shortlists, never a generic catalogue.
20+ Years of Experience
Since 2003, we have produced corporate fashion shows, luxury launches and advertising campaigns in every state of Malaysia.
One Point of Command
Models, choreography and staging run by one director. Fewer handovers, fewer surprises, one person accountable.
Less Risk, More Control
Briefed talent, rehearsed shows and clear contracts on usage rights and exclusivity. Your launch runs to plan.
We Handle the Details
Garment fittings, call times, run sheets and backstage dressing. We take care of the preparation so you can focus on your guests.
Same Care, Every Client
From boutique designers to multinational brands, every project receives the same standard of service and attention.
From Brief to Final Walk
You share the date, venue, concept and budget. We advise on the format that fits.
We send a hand-picked talent shortlist and a clear production proposal.
Garment fittings, catwalk choreography, lighting cues and sound checks, all completed before show day.
We run the show from backstage. You enjoy the applause.
Let’s Create Your Next Show
Tell us about your event, campaign or launch. Your first consultation is free, and we reply with ideas, a talent shortlist and a clear proposal.
Partner With Us [email protected]About SP Models Runway
When was SP Models Runway founded?
SP Models Runway was founded in 2003 by Hugo Qadri and has delivered runway shows, model bookings and brand launches across every state in Malaysia for over 20 years.
Where is SP Models Runway based?
We are based in Kuala Lumpur and serve the Klang Valley, Selangor and all of Malaysia, with bookings across Asia and for international clients.
What services does SP Models Runway offer?
Fashion show production, female and male runway models, commercial and TVC casting, brand ambassador and celebrity booking, and VVIP launch ushers and hosts.
What makes SP Models Runway different from other modeling agencies?
We combine model booking and full fashion show production under one director. Clients get curated talent, choreography, staging and clear contracts from a single accountable team.